Who Are We?

We help consumer brands build demand and expand into major retailers.

Founded by Xavier Di Petta & Nicholas Iavarone, our business draws on experience helping build audiences to 20 million twice, across different generations of social media, nearly a decade apart. Our work has been featured in Forbes and The New York Times.

We bring together organic content, paid social, and retail business development to connect your products with more customers. Through existing retail relationships and a compelling buyer pitch, we help brands pursue shelf space and support the marketing that keeps products moving once they’re stocked.